Use of Social Media for Business Purposes
The new Social Media For Business Purposes Policy was written to assist faculty, staff and students as they adopt the use of these tools more widely.
The purpose of the policy is to assure that the use of social media platforms for business purposes complies with all Federal and State laws and regulations, accreditation standards and U-M policies and procedures, and is done in concert with other official communications efforts on behalf of UMHS.
The policy is not intended to address the use of social media for personal purposes so long as such personal usage does not associate or identify a patient, subject, student, or UMHS workforce member at UMHS, does not discuss U-M and/or UMHS business and is purely about personal matters.
Key points covered in the policy include:
- Who is permitted to create and manage social media on behalf of UMHS
- Who is authorized to grant permission for opening an account on behalf of UMHS
- Guidelines for professional and personal activity online
- Procedures for seeking authorization, creating, monitoring and maintaining social media on behalf of UMHS