U-M Health System Style Guide
The U-M Health System Style Guide includes guidelines for using color in commercial print and on the web as well as proper logo use. (Health System Microsoft Word templates)
Color is an important element of the consistency and recognizability of the Health System logo. Designed for one or two colors, the logo may appear in Maize or Blue or a combination of these two colors. It may also be reproduced in black or in white when reversing out of a background of sufficient contrast. (Learn more about the history of Michigan colors.)
Printing the Health System logo with color ink
For printed color reproduction on coated (slick-surface) paper, please use the following PMS colors (or their CMYK equivalents):
Maize: PMS 143 ( 0c 35m 100y 0k )
Blue: PMS 2768 ( 100c 75m 15y 30k )
For printed color reproduction on uncoated paper and on giveaways, please use the following PMS colors (or their CMYK equivalents):
Maize: PMS 129 ( 0c 35m 100y 0k )
Blue: PMS 2757 ( 100c 75m 15y 30k )
Printing the Health System logo with black ink
In black-and-white media such as newspapers, the logo may be reproduced in black or reversed out of a black or blue background. Do not reproduce any part of the logo in grayscale.
Using the Health System logo in Interactive Media or on the Web
Please use the following hexadecimal colors (or their RGB equivalents):
Maize: FFCC33 ( 255r 204g 51b )
Blue: 000066 ( 0r 0g 51b )
Incorrect Health System logo usage
It is vital to maintain consistent application of the Health System logo, as unauthorized variations are confusing and dilute its effectiveness. The logo should be displayed with a generous amount of space around it. At a minimum, that space should be equal to, or greater than half the width of the block M. The logo should not be positioned close to distracting elements or upon background patterns. None of the logo can be cut apart, positioned on an angle or altered in any way that will disturb the integrity of the logo as it is designed.
Please do not alter the logo in any way including:
redesign, redraw, animate, or alter the proportions of the logo.
rotate or render it three-dimensionally.
add new elements to the logo.
use other typefaces to form the logo.
combine the logo with other symbols or logos.
enclose the logo in a shape or combine it with other design elements.
add additional copy to the logo.
Public Relations and Marketing Communications