Services at PRMC
Public Relations and Marketing Communications are responsible for internal and external communications support and strategy for the U-M Health System, including the Hospitals and Health Centers and the Medical School. This includes:
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Advertising – We can help sort through the pros and cons, the costs, develop the right message, pick the right media and prioritize the target audiences.
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Branding/Brand Management – We can show you how to leverage the power of the U-M Health System brand identity for your program, clinic or department.
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Communication Plan Development – In which goals and objectives, key messages and other plan elements are outlined.
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Electronic Communications – We can also show you how to reach your target audience using the Internet.
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Faculty and Staff Communications – Including publications such as Health System Headlines, Inside View, Global User e-mail messages and internal communications strategic planning.
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Giveaways – We can help you find just the right giveaway for your marketing communications plan.
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Graphic Identity – We’ll help you navigate the guidelines and policies of both the U-M Health System and the University of Michigan.
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Logos – Which logo and how to use it. We have the answers!
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Marketing Plans – We can help you create an objectives-based marketing plan.
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Media Training – An on-demand service for faculty, staff and others in the U-M Health System.
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Media Relations – Including news releases, media training and crisis communications.
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Photographs – Frequently requested U-M Health System photos.
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PowerPoint Slides – Two different styles, all with the appropriate logos on them.
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Print Materials – U-M Health System design templates for creating professional off-set print materials using our cost-effective branding template program or help yourself using the Microsoft Word files for desktop printing found in DIY.
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Social Media Toolkit – Policies and guidelines for using social media personally and professionally.
- Yellow Pages/Business White Pages advertising – View the guidelines here.
Contact
Public Relations and Marketing Communications 734-764-2220
