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Public Relations & Marketing Communications
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Since January 1999, the UMHS Public Relations Office has provided TV, radio and print media in Michigan, northern Ohio and nationwide with HealthMinute, a weekly "health news you can use" story directed at general health consumers.

From colds to bone marrow transplants, back pain to heart attacks, the UMHS HealthMinute aims to raise public awareness about a diverse range of health topics, including many with broad public health importance. The stories are drawn from information and interviews provided by top UMHS experts.

TV and radio producers receive a package of professionally produced "bites and B-roll" as well as an accompanying press release.

Print editors receive the press release, including World Wide Web addresses and a telephone number to help their reporters and readers find more information on the week's topic.

For radio news directors, the U-M Radio News Service offers radio stations with news reports, radio transcripts, press releases and sound bites from UMHS experts. Stations are welcome use the entire package, revoice the transcript or just download soundbites.

To read this week's and past HealthMinutes, go to the UMHS Press Release page and look for the Health Tip icon.

To find out how your station or publication can receive UMHS's weekly HealthMinute, contact Andi McDonnell, 734-764-2220, for more information.

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