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Since
January 1999, the UMHS Public Relations Office has provided TV,
radio and print media in Michigan, northern Ohio and nationwide
with HealthMinute, a weekly "health news you
can use" story directed at general health consumers.
From colds
to bone marrow transplants, back pain to heart attacks, the UMHS
HealthMinute aims to raise public awareness about a diverse range
of health topics, including many with broad public health importance.
The stories are drawn from information and interviews provided by
top UMHS experts.
TV and radio
producers receive a package of professionally produced "bites
and B-roll" as well as an accompanying press release.
Print editors
receive the press release, including World Wide Web addresses and
a telephone number to help their reporters and readers find more
information on the week's topic.
For radio news
directors, the U-M
Radio News Service offers radio stations with news reports,
radio transcripts, press releases and sound bites from UMHS experts.
Stations are welcome use the entire package, revoice the transcript
or just download soundbites.
To read this
week's and past HealthMinutes, go to the UMHS
Press Release page and look for the
icon.
To find out
how your station or publication can receive UMHS's weekly HealthMinute,
contact Andi McDonnell,
734-764-2220, for more information.
(Return
to the Report & Editor information page)
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