The Michigan Difference

Every day the University of Michigan Health System is home to countless examples of the dedication and commitment of our faculty, staff and students to our patients and their families. These very real experiences are the cornerstone of an integrated marketing strategy that supports the mission of the Health System. It's the collaboration among every element of our Health System and our colleagues across campus that creates an extraordinary health care delivery system.

Featured in original TV commercial
The Michigan Difference marketing campaign was launched on September 5, 2005. Since that time it has become an enduring and valued asset employed by nearly every program, department and clinical enterprise in the Health System.

On this Web site you'll find stories about the real victors at Michigan: our patients and their families. And you can see samples of the Michigan Difference TV and radio commercials, the newspaper and magazine ads, the billboards, and more. You'll find the Health System's advertising just about everywhere you look:

  • Televised professional and collegiate sporting events, popular prime time shows like House, Shark Tank, NCIS and Dancing with the Stars, public television programming like Antiques Roadshow, local morning and evening news and much, much more
  • Magazines and newspapers including Detroit News and Free Press, Ann Arbor Observer, AnnArbor.Com, Time, Newsweek, Sports Illustrated, American Baby, Disney Family Fun, Parents, Parenting, Cooking Light, Health, Fitness, The Food Network Magazine and more
  • The top rated radio stations in Detroit and throughout the state
  • On the Web through paid Google Search and display ads on hundreds of Web sites including the New York Times, Washington Post, Wall Street Journal and WebMD

These pages are updated frequently, so we invite you visit often and see what's new.