MICHIGAN DIFFERENCE UPDATE
Since its launch Labor Day weekend, the Michigan Difference campaign has been overwhelmingly embraced by alumni, Health System employees, health care peers, the media and financial donors. Here are some comments received during the past few months:
- "WOW! We love the TV ads and the New York Times insert with the stories of those people from the ads. It sure beats other hospital ads and gives a great overview for everyone-way to go!" - Major gift donors, Bloomfield , MI
- "One of the most creative and moving campaigns I've ever seen." -Producer, WXYZ Channel 7, Detroit
- "I have seen the impressive Michigan Difference TV commercial. Honestly, I have to say that it was really moving. We all do a great job here at U-M, and because of each of us we have achieved so much. I actually felt like I was part of making that Difference. Thank you for this inspiring experience!" -Program assistant, Life Sciences
- "I just saw your TV ad during the Michigan/Notre Dame game. As proud as I am of the Wolverines I am prouder still of the works that TV advertisement brings to light. It brought tears of pride and joy to my eyes. GO BLUE!!!" -U-M alumnus
WE WANT TO HEAR FROM YOU!
What makes you feel like part of the Michigan Difference? Submit your response. Answers may be published in an upcoming issue.
Visit the internal Michigan Difference Web site for an updated media schedule, downloads of your favorite images and information on ordering Michigan Difference merchandise. |
