Impact Accelerator Resources
Dissemination of research findings through the media can help increase research impact. This guide is intended to help faculty and staff understand and navigate the many communications resources available through the University of Michigan and IHPI. Please check back regularly for additional resources and updated information.
In this section:
Media relations resources
First, you should know where to find your PR support, which depends on where your primary faculty appointment is. Here are links to the PR office you should communicate with:
Please remember to mention your IHPI affiliation if you are working with your public relations representative on a health care-related press release, article or other news item, or are speaking with the media about your work in health services research! Please also keep IHPI’s Communications Manager in the loop on any stories or press releases you may be working on in the arena of health services research.
Some communications FAQs...
- Why should I talk to the media?
- 5-minute presentation about the benefits and risks of talking to the media. (Link to slides; requires Level 1 [kerberos] password)
How does the media process work?
- How does research from U-M generally get into the news?
This infographic outlines the step-by-step process of how U-M research (typically) gets into the headlines. The infographic also outlines the options available to IHPI members who want to take their research beyond academic journals or a quote in a news article. For more information, contact U-M News Service, UMHS Public Relations, or the Impact Accelerator.
(click image to display PDF)
- What are some tips for talking with reporters, and when should I contact Public Relations?
- What do I do when I have a media interview?
- How do I communicate my findings to the broader public?
- 7-minute video about communicating effectively complex information to the public in lay terms. (Link to slides; requires Level 1 [kerberos] password)
- Various U-M and non-U-M resources about communicating research findings in “plain English.” (Must use U-M computer to access)
- Where can I find logos, photos, and other communications resources (most require U-M computer and/or Level 1 [kerberos] password to access):
Developing and placing opinion pieces
To influence policy, your research needs to get in policy makers’ hands. Placing an op-ed in the local, state, or national media is one way to lift your research off the pages of academic journals and place it in front of a broader audience - one that is more likely to include policy makers, business leaders, and others with the power to create change.
The Impact Accelerator is available to help researchers write, edit, and place op-eds. Before you begin writing, contact the Impact Accelerator if you would like assistance. Helpful hints for writing a great op-ed and examples are linked below.
Tips for writing and placing an op-ed
The Impact Accelerator has developed a guide for op-ed writing with tips for focusing your writing for your desired audience and publication (download PDF).
Below are some examples of op-eds published in local and national media that can serve as templates for developing your own piece. Many of the tips outlined in the guide above are used in these examples.
IHPI member op-eds in local media
- Thomas Buchmueller and Helen Levy, “Affordable Care Act to feed Americans’ addiction to subsidies.” Detroit Free Press. October 26, 2013.
- Donald Likosky, PhD, “Hospital cost information not enough.” Bridge Magazine. January 15, 2014.
- Michelle Macy, MD, MS, “A call for child passenger safety.” Detroit Free Press. September 23, 2013.
- Marianne Udow-Phillips, MHSA, “Surgery, therapy effective against obesity; more should get both.” Bridge Magazine. March 11, 2014.
Other example op-eds in national media
- Drew Altman and Larry Levitt, “We still have a health-care spending problem.” The Washington Post. April 21, 2013.
- Ezekiel Emanuel, “In health care, choice is overrated.” The New York Times. March 5, 2014.
- Neal Halfon, “Mental illness and lessons from Kelly Thomas’ last cry for help.” The Los Angeles Times. June 12, 2012.
- Marc Siegel, “Hospitals ‘cash in’ due to high health costs.” USA Today. July 3, 2012.
- H. Gilbert Welch, “Breast cancer screenings: what we still don’t know.” The New York Times. December 29, 2013.